Couponing in the Tech Age
Guest Post: This post was written by James Lander of the couponing site, Couponing. The site offers couponing tips and fun facts in addition to online and print coupons.
It’s easy to see that today’s coupon shoppers look different from those of the past. Coupon-clippers who sit down with the morning paper finding coupons for the stores and items they shop the most, have become fewer and farther between. Instead, more and more shoppers looking for a discount are finding and storing their deals online.
With a plethora of coupon-centered websites available at the click of a mouse, online couponers can browse thousands of coupons the way they used to with a few pages in the newspaper. These sites compile coupons and offers, usually from national retailers, that can be printed and brought into the store like traditional coupons. Other sites give consumers access to discount codes which can be applied online and allow shoppers to save on items from all over the country. The sheer volume of coupons collected by gives shoppers more opportunities to save than newspapers ever could.
But – couponers don’t even need to be devoted discount-hunters to save big anymore. In today’s fast-changing online world, new and simpler ways for shoppers to save on everything from groceries to vacations are popping up every day.
Today, consumers can have coupons delivered directly to their inbox every day by just about any retailer with a website. This popular personalized service is the biggest change for consumers in the world of couponing in the tech age. Shoppers can sign up with companies and groups they’d like to receive discounts from, and they can wake up every morning to a fresh batch of deals.
By signing up for email alerts from a specific retailer, consumers can receive offers and special coupons available only to registered subscribers. These discounts are often in the range of 10 – 20% off of items from the entire stock, but can be 50% or more during a major sale or special event.
Daily deal sites are one of the most significant developments in the personalization of online couponing in recent years. Rather than dealing in groceries and shopping, these sites more often send subscribers daily emails offering local discounts on everything from happy hours to flying lessons. One of the most exciting aspects of these kinds of deals is that they offer consumers opportunities to get involved in things they would never go looking for on their own. Subscribers can also customize the kind of deals they receive, opting to receive or exclude certain categories of offers.
In addition to the benefit of receiving regular personalized coupons, consumers can usually share these deals with their friends and families. If you receive a special discount code for your favorite store but aren’t planning on making a purchase yourself, you can forward the email on to a friend you know who could use it. On the daily deal sites, a group of friends can all purchase tickets to an event or show and share in the fun at a fraction of the price. This social, sharing aspect of online couponing can help bring people together and create a community in the sometimes-lonely world of online retail.
With the entirety of the Internet at your disposal, the task of getting starting with couponing can seem daunting to novices. Here are a few tips for getting started:
• Browse the larger coupon sites when you’re looking for something specific. With the vast number of coupons available on these sites, it takes serious commitment to sort through them all for the best deals. When you’re just starting out, look for deals on specific items you were already planning on buying.
• Go to the website of a few of your favorite retailers and sign up for their email lists. Many companies will send you a coupon right away just for signing up!
• Sign up for the local daily deals in your area. Over time, assess which deals really interest you and if you’re actually using the coupons you’ve purchased. These deal sites are usually customizable and you can alter the deals you receive to better match your needs.
Little House note: To reduce my grocery bills this year, my goal is to use coupons as often as possible. Do you search for coupons online before shopping?







