Vending Machine Rentals. Do they work?
I love renting movies through Netflix. (Too bad I don’t own stock in it anymore, drats.) It’s so easy to select a movie online and instantly download it, or queue it up to be mailed to me. No driving to a video store, no late fees because I forgot I had the movie in the back seat of my car. Downloaded movies are included in all of Netflix’s subscription packages, I don’t even think they have a maximum amount that limit’s your download. For the DVD’s that I have shipped directly to me, I simply seal the movie in its self addressed stamped envelope when I’m finished, and stick it in my mail box, which is right outside my front door. So easy!

RedBox DVD rentals
However, there is now another new, high-tech way to rent movies. I don’t want to sound like a traitor to my trusty old Netflix subscription, and I’m not completely sold on this new contraption. But something new just popped up in front of my corner 7-11, It’s called RedBox. It’s a self-service DVD rental machine. You simply select which movie you want to watch from it’s touch-screen monitor, swipe your credit card so that it can charge you the $1.00 per day for the rental, and type in your zip code. RedBox takes the information from your credit card and keeps it on file incase you forget to return the DVD. Each day the movie is out, they charge you the daily rental fee. (This is not a completely new idea. Years ago another vendor tried something similar, but there were too many malfunctions and no one there to help resolve them.)
This seemed like a great new option for renting movies the night my husband picked up the newly released Star Trek, a movie that wasn’t yet available for instant download from Netflix, and we had forgotten to queue it up in time to get it on the day it was released. It took him a total of 3 minutes to rent the film.
However, the night we went to return our RedBox DVD to the automated machine, someone had accidentally incorrectly stuck another DVD in the return feed, and it jammed the system. Apparently, you must place your DVD back in it’s case in a particular way and feed it in correctly, or the whole system will go wonky. One glaring downfall on this new approach to renting movies. My husband called the number on the container and they gave him codes for two free movies and told him to return our movie the next day.
I think RedBox has some potential. The biggest problem I foresee, and my one experience backs this up, is technical malfunctions. Without an attendant there to help new users or resolve computer errors, users may become discourage if these kinds of problems are frequent. Perhaps they will com up with a solution to this problem. Time will tell, if RedBox remains on my corner over the next year, I think it will prosper in other areas later on.



