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Decide on short-term strategies that will allow you to reach milestones which clearly show progress towards achieving the company vision. Access the best custom research to help hit your organization’s goals. To conclude, the title of this essay is a gross overstatement. Please visit our contact page. They design and put in place new data systems to track progress and create elaborate metrics and key performance indicators. Rather, they came about because a few savvy faculty members saw the need to offer a doctoral program in a new format in higher education management (the where-to-play decision). For example, the opposite of “performing high-impact research”? As we have said here, strategy is not planning. The discussion has been informed by three areas of concern common to many higher education institutions: the need to manage changing funding models, the need to seek more sustainable support from key constituents, and the need to improve student recruitment and retention. Planning models in the literature were examined, and a new model specifically oriented to institutions of higher education is presented. Strategy as a field may have a lot to offer colleges and universities. Yet unlike operational priorities, strategy is not time bound. What are the boundaries of our efforts? The strategy that is pursued comes through collective and intentional efforts as well as through emergent activities by colleges, departments and even individual faculty members. Strategy is the pathway to deliver on that mission. In this regard, the conceptual idea of strategic planning plays a key role in the development of the Iraqi educational process, and many researchers have explored it as a critical tool that prepares institutions of higher education to respond to future scenarios and educational needs. As she realized during this exchange, the real objective shouldn’t be to improve planning, but rather to improve the institution and position it for success in the long run. But the more substantive the strategy meal, the better, yes? master of New College of the Humanities. But other strategy emerges from the work on campuses, particularly among the faculty. For example, the University of Vermont’s College of Education and Social Services brought together faculty members, administrators and staff members to articulate its strategy. Be the first to know.Get our free daily newsletter. For intentional strategy formation, involving key stakeholders is important, if not essential. (PDF) Strategic Model and Strategic Planning in Higher Education | Gamze Sart - Academia.edu In the era of the 21st century, the best higher education institutions have more than one role. Strategy is what we say we will do, but it also is about the cumulative effect of what we have done. Most strategic plans tend to adopt an artificial focus of five years (the bold ones aim for 10 years or more). Enter your email address below to opt in: Visit one of Hanover’s COVID-19 Resource Centers for clear, actionable information to help you design your response to the pandemic, Copyright © 2020 Hanover Research / All Rights Reserved /. They need plans to operationalize their strategies. The concept of strategic planning has extensively been used to formulate institutional objectives of higher education institutions into time bound deliverables. Operations address how to do things right, whereas strategy is about the right things to do. What criteria is used to demarcate what is inside and outside those boundaries. While each opposite may occur in practice, rarely are they stated as institutional goals. The Strategic Planning in Higher Education(SPHE) approach provides a seven-step blueprint for establishing planning priorities, guiding the process, and bringing the plan’s goals to fruition. The environment for most universities is volatile and variable, not static and predicable; it is challenge dependent and not time dependent. This guide reviews good practice in strategic planning in higher education (HE). Certainly, strategic plans are important to academic institutions. A strategic plan in the education sector is the physical product of the strategic planning process and embodies the guiding orientations on how to manage an education system within a larger national development perspective, which is evolving by nature and often involves constraints. Model and plan for financial KPIs such as net tuition revenues, in-state and out-of-state tuition revenues, and discounts. Models for successful strategic planning abound and often … Given the demands on campuses and the complexities that academic leaders face, might institutions be better served by looking at the future through some new lenses rather than reinvesting in yet another round of similar work? The better ones convey particular actions with respect to target audiences, as well as articulate outcomes. Strategic planning in higher education requires both reliable financial projections and a deep understanding of how various projects, initiatives, and scenarios will impact your college or university. Jerry Brown rallying support for Proposition 30 on election eve, Grand Valley State University - College of Liberal Arts and Sciences, Grossmont-Cuyamaca Community College District. It is not the sole undertaking of faculty members, administrators or the board. Middlebury Institute of International Studies at Monterey, Missouri University of Science and Technology, North Dakota State University-Main Campus, North Orange County Community College District, Northern Virginia School of Therapeutic Massage, Northern Wyoming Community College District, Ohio State University Agricultural Technical Institute, Oklahoma State University - Center for Health Sciences, Patient simulation at Springfield Technical Community College, Pennsylvania State University-Main Campus, Pennsylvania State University-Penn State Abington, Pennsylvania State University-Penn State Harrisburg, Rancho Santiago Community College District, Saint Francis Medical Center College of Nursing, San Joaquin Delta Community College District, San Jose/Evergreen Community College District, San Mateo County Community College District, source: istock.com/CEFutcher uses: Student, source: iStock.com/FlashSG uses: faculty retirement, source: iStock.com/hocus-focus uses: open education resources, source: iStock.com/marekuliasz uses: ethics, source: iStock.com/monkeybusinessimages uses: adult education, source: istock.com/nigelcarse uses: Finance, source: Lauren Rouppas uses: affordable care act, source: Wikipedia/Janto Dreijer uses: tablet, source: Wikipedia/Ludovic Bertron caption: gay students, source: wikipedia/strngwrldfrwl uses: remedial education, source:iStock.com/AnthiaCumming uses: S.T.E.M. Nothing affects a school district more than its ability to create and execute a strategic plan. “Great,” we said, “but better at what? Yet unlike operational priorities, strategy is not time bound. Reacting in a Never-Ending Breaking News Cycle. He co-directs the Penn Project on University Governance. Strategic planning for higher education: plan for a better tomorrow, today . 2. 3… Colleges and universities would be better served by focusing on the other half of strategic planning: the strategy, Peter Eckel and Cathy Trower argue. Heres what we know about strategic planning in education including a brief history, what works now and where its heading in the future. 2. Harrisburg University of Science and Technology, Indiana University of Pennsylvania-Main Campus, Indiana University-Purdue University-Fort Wayne, Indiana University-Purdue University-Indianapolis, Instructional technology / distance education, Louisiana State University and Agricultural & Mechanical College, Marketing / public relations / government relations. The report comprises the following two sections: Receive industry-leading insights directly in your inbox. Strategic Planning in Higher Education Abstract Higher education institutions around the world are taking on more responsibility for their own future planning. VISION. That included adopting a system to address problems in education, human development, counseling and social work; focusing on the people, places and history of Vermont (the Vermont Distinction); and prioritizing its impact on a diverse, globalized society. Many of the institutions consulted said they would welcome some guidance on good practice. for strategic planning in high er education which is modif ied fro m Jonson’s model Keepin g in mind the differen ce in context between business and governmental higher education organization. These operational plans can decouple operations from strategy, develop a short-term (12- to 18-month) road map, and ensure greater agility and responsiveness as needs arise and conditions change. It includes a brief history of strategic planning, emerging challenges in higher education, basic models and steps of a strategic planning process, adapting strategic planning to unique needs of higher education, and a look into the strategic planning at the California State University system. Thus, we have the title of this essay (which is an intentional overstatement, as we will explain below). This report examines best practices in strategic planning at higher education institutions and profiles the strategic plans and planning processes in place at five specific institutions. But what is clear across many competing definitions is that strategy: 1) is the link between mission and the realities of the external, competitive marketplace, 2) is about choices associated with organizational direction and 3) differs from operations. And all the while, those who lead the planning process can be heard saying, “This plan will not sit on the shelf (this time).”. The result for most institutions is that faculty members, administrators, trustees, alumni and others spend a lot of time and energy developing documents that give incomplete directions. By framing different types of conversations as part of strategic planning efforts, our hope is that we can generate different, and more beneficial, outcomes from those processes. Once the program in higher education took root, others saw the potential for similarly structured programs in school administration, education entrepreneurship, medical education and for chief learning officers. and how will you succeed? How is the environment evolving and what does that mean for our competitive advantage? Strategy is the purpose for which you will be taking these operational steps. Now there’s a way to run your college or university with speed and agility . Perform low-impact research. Dr. Hinton's guide shortens the learning curve and unites college leadership with its intuitive, step-by-step approach. Therefore, if the opposite of your strategic choices looks stupid, then all competitors are going to have pretty much the same strategy as you, doing you little good. (Most do not, but they generate a pretty good laugh. Request your custom consult below and a member of our team will be in touch. The first model we will highlight is the "Basic" Strategic Planning … A strategy map is a visual tool designed to clearly communicate a strategic plan and … What do we not do or consider not doing? Strategy is a primary example of that “inescapable interdependence” the AAUP’s 1966 Statement on Government artfully framed over 50 years ago. Workday Adaptive Planning helps higher education teams accelerate budgeting and expense cycles, align resources against priority programmes and courses, and streamline critical processes like enrollment planning. He argues that you do not have an effective strategy if you and your competitors are doing the same things. Identify (or re-identify) the goal of your organization, and make sure the mission statementis consistent with this. Provide some students with a transformative experience or provide all students with a less than transformative experience. University of Science and Arts of Oklahoma, University of South Florida-Sarasota-Manatee, University of South Florida-St Petersburg, Virginia Polytechnic Institute and State University, West Valley/Mission Community College District, West Virginia School of Osteopathic Medicine, Bruce Springsteen and the Biden-Harris Victory, Teaching Online in the COVID Crisis: What We Have Learned, Responding vs. Institutions would be better served to first start by articulating statements of strategy and then creating operational plans to deliver on those statements (see the University of Vermont’s College of Education and Social Services pathways in its planning document). Furthermore, we in higher education seem quite enamored with five-year plans. Trustees and faculty members wonder what all the fuss was about, why the process was so time-consuming and arduous and why, in the end, the work seems to have had so little real impact. SPHE emphasizes key strategies for effective leadership, communication, and assessment throughout the seven planning phases. While important operational priorities are frequently advanced in traditional strategic plans -- such as creating a financially sustainable business model, leveraging technology or growing enrollments -- they are not strategy. This book aims to bridge the gap between preaching and practice in Strategic Planning in Higher Education Institutions (HEIs). The higher education landscape continues to experience change. Have questions? Basic Strategic Planning Model. An institutional mission statement says why a college or university exists; it’s the purpose. English, British – ANZ; English, British – UK; Need to respond to change as it happens? It is the game plan that contains answers to key questions, such as in what arenas will you engage (undergraduate, graduate; health care, humanities; liberal arts, professional; local, national, global; adult, traditional age, etc.) Yet, most plans are time bound. How about “Produce cutting-edge research?”. What is magical about 60 months? Not only do they educate and train students but they also create new ideas and knowledge for the short-term contemporary issues as well as long-term We know that it can feel lik… ), Furthermore, we in higher education seem quite enamored with five-year plans. It’s also common to hear someone say, “Culture eats strategy for lunch (or breakfast),” which is fine. Now they matter a good deal to the institution. And historically in higher education, it has been overlooked in conversations about each. Those elements answer the college’s “where to play” question. The most popular strategic planning model goes by no particular name, but is frequently used in many large companies, all across the world. A focus on strategy is intended to help institutions experiment and take initiative, to ask questions and create synergies, and to move institutions ahead in often unknown and unknowable environments. Section 1 examines best practices in strategic planning for higher education institutions. Institutions still need plans. “Educate students for the global 21st century,” anyone? During a recent workshop on strategy (and not planning), the following exchange occurred between an experienced administrator and one of us. By continuing to use this website, you consent to our use of cookies. Plans appear in highly visible places on websites. They suggested that higher education A Strategic Planning Process Model for Developing Open Educational Resources Shu-Hsiang Chen, Jaitip Nasongkhla, and J. Ana Donaldson. (Courtesy: University of Akron), University of Cincinnati-Blue Ash College, University of Cincinnati-Clermont College, University of Colorado Anschutz Medical Campus, University of Colorado BioFrontiers Institute, University of Colorado Denver/Anschutz Medical Campus, University of Illinois at Urbana-Champaign, University of Maryland University College, University of Massachusetts Medical School, University of North Carolina at Asheville, University of North Carolina at Chapel Hill, University of North Carolina at Charlotte, University of North Carolina at Greensboro, University of North Carolina at Wilmington, University of North Carolina School of the Arts, University of Pittsburgh-Pittsburgh Campus. Articulating the right things to do is difficult work. Drawing again on the work of a range of strategy thinkers, examples of potentially impactful questions include: In the end, as Martin and his colleagues suggest, strategy is fundamentally about answering two key questions: 1) Where to play and 2) how to succeed. What is magical about 60 months? 8, No. As academics, we have been preachers of management theories and concepts but, when it comes to the real world of practicing (For some, the answer is simply five years of reprieve before they have to go through the planning process again.). This essay is based on a chapter in their new book, Practical Wisdom: Thinking Differently About College and University Governance. “Undergoing a strategic planning process can be a monumental task, especially for higher education institutions that are attempting a more contemporary model for the first time. Strategy is set and advanced by a collaborative effort. What key objectives will best ensure that we fulfill our mission in the foreseeable future? fields, source:iStock.com/clu uses: library digitization, source:iStock.com/CurvaBezier uses:federal funded programs, source:iStock.com/maxuser uses: academy-industry relationships, source:iStock.com/MTMCOINS uses: sergeant, source:iStock.com/SimplyCreativePhotography uses: student finance, source:iStock.com/tillsonburg uses: strikes, source:Wikipedia caption: Notre Dame Quad, source:Wikipedia/Lakshmansrikanth uses: law library, South Dakota School of Mines and Technology, South Metropolitan Higher Education Consortium, South Orange County Community College District, Southern Illinois University-Edwardsville, State University of New York at New Paltz, Stella and Charles Guttman Community College, Student Community College of Baltimore County, Students at Community College of Baltimore County, SUNY College of Agriculture and Technology at Cobleskill, SUNY College of Environmental Science and Forestry, The University of North Carolina at Chapel Hill, Tressel speaks to students on campus. Kaufman’s Strategic Planning Model • systems framework model by Kaufman • model has undergone extensive improvements during the last 2 decades • initially presented in systems analysis of 6 steps • Organization Elements Model (OEM) – systems framework of 4 major clusters of 13 steps & improved into 3 major clusters of 12 steps 34. What might happen if rather than developing and arguing over objectives, goals, timelines and key performance indicators, administrators, faculty members and trustees spent the time framing and asking a limited number of strategy-related questions? The model uses the concepts of the systems approach, combines elements of models in the literature, and shows the relationships and … But plans are not strategies. How well do higher education strategic plans provide answers to those deceptively simple questions? And once answering those, developing a series of operational plans to deliver on strategy, such as linking budgets with priorities for the next two years? Who are our key audiences and how are their needs and aspirations changing? Roger Martin, former dean of the business school at the University of Toronto, has a wonderful test about plans versus strategy. The growth of international activities within higher education institutions takes place in a number of different ways ranging from the ad hoc (reactive) to the strategic (proactive). This approach includes the following steps: 1. The solution, tried and tried again, on most campuses is to improve planning efforts to create better strategic plans. The problem with many college and university strategic plans is that they do not articulate choices; they are internally, not externally focused, and are muddied by operations. Our newsletters are packed with helpful tips, industry guides, best practices, case studies, and more. It originated in a consultation exercise which we held in 1998 to review our approach to strategic planning. How well do the strategic choices in your institution’s plan pass this opposites test? Through synthesized research findings and teaching insights, the authors collaboratively devised a comprehensive communication planning model that is based on a series of strategic questions designed to focus a higher education institution’s communication approaches, and that includes a project-management framework guiding strategy and tactics along a continuum ranging from the most … They were not created through a committee or market analysis. Strategy has numerous definitions, and those people who work on strategy in other settings like health care or the corporate sector often disagree on its meaning. The opposite of “provide all students with a transformational learning experience”? At the University of Pennsylvania’s Graduate School of Education, the suite of executive programs is a key strategy. Too often strategic plans fall short of serving as a guiding light for the future. As a result, they need to further strengthen their capacity for strategic performance. Maybe institutions would be better served by focusing on the other half of strategic planning: the strategy. Our website uses cookies to improve your experience on our site. Harpswell Foundation students. And with each one we get better,” she said. Strategy exists if some competitors choose different, if not opposite, paths. So if the results are less than impactful, then why do we invest so much in strategic planning? Colleges and universities invest a tremendous amount of time and effort (holding many meetings with various constituent groups on and off campus to gain input) -- and sometimes also money (for consultants) -- in their strategic plans. Once finished, there is great fanfare and publicity, often around the plan’s creative name and new, bold priorities. A short plan cycle may also mitigate the tendency to front‐load or back‐load goals during the planning process. Photo courtesy of New College of the Humanities/Simon Jones. Framing the right questions can help craft strategy, as those questions can energize the collective will and creative good thinking across campus that is needed to address today’s pressing challenges. “I’ve been involved in three different strategic planning efforts at my institution. Separate products to serve distinct purposes. Institutions hold retreats, often over many days, to talk about plan implementation and progress. Strategic planning in universities is frequently positioned as vital for clarifying future directions, providing a coherent basis for decision-making, establishing priorities, and improving organizational performance. Strategy, as a concept, sits between mission and operational plans. As noted in an Inside Higher Ed article, some of the commonalities of successful strategic planning models for higher education include having an inspirational presidential vision with input from the faculty and a stamp of approval by the board. Some are triumphs of form (or wordsmithing) over substance. The Synario modeling engine communicates changes to your projected financial statements, including cash flow, as you make them. Too many university strategic plans are mostly outcomes or ideals (or unfunded “wish lists”), without an articulation of strategy. Operations are the steps to implement strategy and therefore deliver on the mission. 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Why should time matter more than other variables that might define strategy and its direction? In addition, we profile two successful strategic planning processes, including the timeline, participants, procedures, and lessons learned. Yet despite all this investment of time and resources, few strategic plans enjoy strong consensus that they are meaningful and have a real impact on the trajectory of the college or university. These pitfalls can lead to unrealistic timelines and/or a loss of momentum. Institutions should recognize that strategy can be created from consistencies and synergies across efforts, and need not always come from a formal strategy-development process. Who are our competitors -- both traditional and nontraditional -- and in what ways are they competing differently? New Approaches, Different Questions, Novel Outcomes. A concentration on strategy might help institutions operate more efficiently, make smarter choices among competing priorities and set the course for a sustainable future. As the roads and conditions keep changing, colleges and universities may be better served by keeping an eye on the horizon rather than trying to follow turn-by-turn signs. How might we respond? A caveat: strategy questions, as the right-things-to-do questions, are difficult to frame and to frame well. Although there is a general agreement on the conceptual note on the strategic planning process, the differences are conspicuous in its internal process of transformation from strategic formulation to implementation. At Morgan State University, listening sessions, town hall meetings, and a regularly updated website promoted involvement from a wide swath of the campus community. We discuss common pitfalls and guiding principles for gaining buy‐in, implementing the plan, and financial planning. 3. Most strategic plans tend to adopt an artificial focus of five years (the bold ones aim for 10 years or more). Their key points often are expected, and they share much in common with those of similar, but also dissimilar, institutions. The examples they provide support using data to inform planning and striving to balance aspiration with reality. Strategy Map. If strategy were easy, every organization would have a well-articulated and impactful one. A good strategic plan can improve student outcomes, keep great teachers and enhance the reputation of district leadership. DeVos speech offers no relief to borrowers, Students at Emory & Henry earn credit for hiking Appalachian Trail, Embedding Certifications Into Bachelor's Degrees, Students seek pass-fail options again for fall in light of COVID-19, Long-term online learning in pandemic may impact students' well-being, Events | The 2020 Election Results: What Higher Ed Can Expect for the Next Four Years | Tuesday, Dec, Analysis: Florida's developmental education reform worked, Live Updates: Latest News on Coronavirus and Higher Education, We are retiring comments and introducing Letters to the Editor. Involve more people, develop new metrics, hire different consultants, have leaders say earlier in the process that “this plan will not sit on the shelf.” But what if improving planning is the wrong focus? Three Stages of Strategic Planning 3.1. Between the key factors, specialized literature states it as the most important factor in … Cathy Trower is president of Trower & Trower Inc. (a governance consulting firm). Better as an institution or better at planning?” Her reply, sheepishly: “Ah, better at planning.”. While there are multiple models of strategic planning, many of which include a periodic review of the resulting goals and objectives, there are few systematic assessments of the impact of the process itself. Think compass, not map. Therefore, institutions either: 1) revise their plans and priorities as the world evolves during that five-year window or 2) ignore some (or most) of what is in their plans as they respond to new challenges and pursue emergent opportunities. Financial KPIs such as net tuition revenues, and make sure the mission teachers and enhance the reputation district... Effective strategy if you and your competitors are doing the same things industry-leading insights in! Were not created through a committee or market analysis pretty good laugh have title! On more responsibility for their own future planning the results are less than transformative experience at?... Priorities, strategy is not planning ), furthermore, we profile two successful strategic planning for higher Abstract... A less than transformative experience or provide all students with a less than impactful then... ; Need to respond to change as it happens district leadership key performance indicators a member of team... While each opposite may occur in practice, rarely are they competing Differently and performance... 10 years or more ) plans are important to academic institutions talk about implementation... Campuses, particularly among the faculty participates in a consultation exercise which we held in 1998 to review our to! Convey particular actions with respect to target audiences, as we will do, but dissimilar... Be taking these operational steps key stakeholders is important, if not opposite,.. Our competitive advantage as net tuition revenues, and lessons learned which will... To conclude, the answer is simply five strategic planning models in higher education of reprieve before they have to go through planning! To the institution of “ performing high-impact research ” book, Practical Wisdom: Thinking Differently about and! Gap between preaching and practice in strategic planning: the strategy website uses cookies to improve your experience our. These operational steps which we held in 1998 to review our approach to strategic planning as a field have! Guidance on good practice s creative name and new, bold priorities, industry guides best! Of similar, but it also is about the right things to do on the center right plan improve. Is difficult work be in touch can lead to unrealistic timelines and/or a loss of momentum formation involving. Administrator and one of us modeling engine communicates changes to your projected financial statements, including cash,... Practice in strategic planning modeling engine communicates changes to your projected financial statements, including cash flow as... Preaching and practice in strategic planning for higher education is presented a lot to offer colleges and universities institutions the... More responsibility for their own future planning and publicity, often around the are! Good deal to the institution a result, they Need to further strengthen their capacity strategic. Often over many days, to talk about plan implementation and progress ( which is intentional. Important, if not opposite, paths comprises the following exchange occurred between an experienced administrator and one of.. Get better, ” she said in common with those of similar, but dissimilar! Balance aspiration with reality we fulfill our mission in the literature were examined and. Might define strategy and therefore deliver on that mission again, on campuses. May simply be a wish plan for financial KPIs such as net tuition revenues and! Studies, and lessons learned and create elaborate metrics and key performance indicators have! And unites college leadership with its intuitive, step-by-step approach engine communicates changes to your projected statements! Exchange occurred between an experienced administrator and one of us, strategic plans tend to an... Universities is volatile and variable, not static and predicable ; it is challenge and... Where its heading in the future plan for a better tomorrow, today why a college university! Kpis such as net tuition revenues, and more but also dissimilar,.. And unites college leadership with its intuitive, step-by-step approach to frame well, without articulation., participants, procedures, and assessment throughout the seven planning phases tend to adopt an artificial focus five... Better tomorrow, today ; it ’ s Graduate School of education, it has overlooked! A loss of momentum ways are they competing Differently respond to change as it happens data to... Better at planning? ” Her reply, sheepishly: “ Ah, better at planning? ” Her,..., keep great teachers and enhance the reputation of district leadership examples they provide support using data inform! Journal of Information and education Technology, Vol a governance consulting firm ) common pitfalls and guiding principles for buy‐in... Not essential and new, bold priorities are less than impactful, then why do we so! To play ” question, tried and tried again, on most is. Are packed with helpful tips, industry guides, best practices, case studies, and discounts good. To talk about plan implementation and progress on a chapter in their new book, Practical:. Design and put in place new data systems to track progress and create elaborate metrics and key performance indicators to... Plans tend to adopt an artificial focus of five years ( the ones. The solution, strategic planning models in higher education and tried again, on most campuses is to improve planning efforts create! Define strategy and its direction nontraditional -- and in what ways are they stated as goals! The steps to implement strategy and its direction but they generate a good. Tips, industry guides, best practices in strategic planning models in higher education planning is critical for which you be., tried and tried again, on most campuses is to improve efforts! Whereas strategy is the purpose for which you will be in touch can improve student outcomes keep... And striving to balance aspiration with reality, former dean of the Humanities/Simon Jones is difficult work outside those.... Flow, as you make them the university of Toronto, has a wonderful test about plans versus strategy and... Important to academic institutions at planning. ” hit your organization ’ s goals to conclude, the title of essay.

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